Charles is the driving force behind Appellation Trading Company and ATC Wines. Under his stewardship, a demanding and best-in-class corporate culture thrives, setting unprecedented standards. Renowned for his astute business acumen and entrepreneurial drive, Charles personifies excellence. With over four decades as a Napa Valley resident, he‘s cultivated enduring, trusted connections with industry titans, world-class winemakers, and California winery owners. Charles’s legacy is marked by his unwavering commitment to fostering exceptional relationships and driving industry innovation.
John commands a comprehensive domain spanning production and channel expansion. His purview extends across diverse avenues, from domestic and international wholesale to direct-to-consumer and exclusive label initiatives. With over two decades of experience managing Fortune 1000 enterprises, John’s profound industry reverence is matched only by his strategic prowess. His multifaceted approach stems from a legacy of successful strategies, propelling Appellation Trading Company to new heights under his adept guidance.
At the helm of Appellation Trading Company, Johnny spearheads a comprehensive array of operations. His purview encompasses diverse areas, such as client relations, winery management, production coordination, warehousing, logistics, and supply chain optimization. With a multifaceted role, he ensures seamless purchasing processes, maintains top-notch quality standards, and orchestrates the harmonious interplay of various facets within the company.
As the Cellar Master, Eduardo commands the realm of premium winemaking with precision and innovation. Boasting leadership experience at esteemed establishments like Artesa Winery and The Wine Foundry, he brings a wealth of expertise to the table. Eduardo orchestrates the entirety of the winemaking process, from wine movement and blends to filtration, placing paramount emphasis on unwavering quality assurance. His adept guidance is pivotal in upholding the excellence that defines our endeavors.
With a career spanning two decades in the wine industry, Omar brings a wealth of experience to the table. Starting as the Bottling Manager at Starmont Winery for 8 years, he mastered the art of wine packaging. Moving on to Ryan Mobile Bottling, he spent 7 years orchestrating operations for over 250 wineries. Later, he became the Bottling Manager at Boisset Collection, aligning his passion for exceptional wines.
Currently, as the Production Manager at ATC for 2.5 years, he elevates production processes with innovation and efficiency.
Having served at Beaulieu Vineyards for 8 years, Carlos emerges as a true team player, integral to streamlined order fulfillment. On bottling days, he adeptly coordinates the flow, directing temps, and ensuring continuous movement by managing glass pallets and full pallet removal. During labeling days, he‘s hands-on, orchestrating setup and maintaining quality checks. Simultaneously, he handles inbound wine unloading, bottling, and outbound shipments, showcasing his versatility. Carlos’s multifaceted contributions across production processes solidify him as a prized asset, embodying a master of all trades in our dynamic production landscape.
Ricardo boasts a decade-long wine industry career that speaks of versatility and dedication. Beginning at Starmont Winery, he spent 8 years as a Bottling Operator, perfecting his wine packaging skills. He then transitioned to Opal Moon Winery, where for 2 years, he was Maintenance/Cellar Lead role. Following that, Ricardo joined Arkana Winery as a Cellar Worker for 2 years.
Currently, he thrives as a Bottling Operator at ATC for the past 2 years. Ricardo’s journey stands as a testament to his passion for winemaking intricacies and his dedication to crafting exceptional bottles.
Tiffany de la Torre
Meet Tiffany, our adept Bookkeeper and DTC Manager. With a background rooted in WineTasting.com, she infuses essential expertise into our operations. Her skill set encompasses intricate facets like legal compliance, business finances, and overall operations. Tiffany’s proficiency ensures the seamless turning of gears, while her extensive qualifications bolster our foundation in meeting regulatory demands and financial excellence.
Responsible for business development and marketing strategy, David is a resident of Napa for over 23 years. He is a wine industry veteran executive, former Vice President at Wine Access and Director of North America for Vivino. His expertise is in direct-to-consumer, product positioning, competitive analysis and new item development.
An award-winning wine label designer that has a keen eye for aesthetics and an ability to create visually stunning designs that effectively communicate the brand and its values. Additionally, with experience as a web designer and developer, Tre is proficient in creating digital content that is not only visually appealing but functional and user-friendly.