The Somm Journal Article October / November 2022
Reverse Engineers.
“Our business is generally reverse engineering, meaning you tell us where your missing links are within your needs, and then we’ll produce those portfolio for the products for you.”
A look of confusion washed across the faces of our Somm Campers as we pulled into the parking lot of an industrial complex. And although our brows softened as we tasted through a handful of wines, including Beau Vigne, Cult, and Typhon Estates, the confusion remained until Appellation Trading Company’s head of marketing David Zurowski explained in his introductory welcome that “we have 32 brands, and we custom-bottle wines for people all over the world”.
