The Somm Journal ArticleNovember / December 2021

BalloonThe Napa Connection

ATC Wines leverages its relationships in Napa Valley to position its portfolio for the national market.

In 2003, after decades of commuting from Napa Valley to the Bay Area, Charles Bartlett quit his job in the printing industry. He wanted to spend more time in Napa, where he’d grown up, and he’d always had a hidden desire to work in the wine industry—just like some of his lifelong friends who were now running the family winery as their parents did before them. Soon after his return, Bartlett established himself as a print broker specializing in wine labels and, in so doing, began to learn more about the bulk wine market, occasionally purchasing a few barrels himself to resell in small amounts.

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