How does a traditional winery get its start? At minimum, a wine-maker would secure a grape contract and then purchase barrels and other necessary equipment. Next, they’d pour their heart and soul into producing the wine, creating a brand, securing the packaging, and so on—and that’s on top of the expense and time they’d have to invest if they chose to plant a vineyard or build a winery from the ground up. After all that, the budding producer would still need to sell their wine and build a clientele to have any hope of recouping their costs.